The Pain Point No One Wants to Admit
As an agent, you work hard to earn a client’s trust, guide them through one of the biggest financial decisions of their life, and celebrate their closing. Then, a few years later, you find out through a Facebook post that they found and purchased a home they found on Zillow and connected with an agent on Zillow to help them. Worse yet, you thought they were a good client.
Frustrating? Absolutely. Hurts too. Doesn’t happen to every past client, but it happens more than it should and for the most part agents can do their part to minimize it from happening. Sadly, though, many agents don’t.
Why Agents Lose Clients to Zillow
It’s not because you’re a bad agent. It’s because Zillow has mastered one thing: visibility.
- Consistency: Zillow shows up every time your client types “homes for sale near me.”
- Convenience: Their site and app are simple, always available, and loaded with property alerts.</li
- Curiosity: Even homeowners who aren’t planning to move can’t resist checking their home’s “Zestimate.”
If you’re not offering a similar experience, your clients will naturally drift there—even if they like you.
The Hidden Cost of Lost Visibility
When clients default to Zillow, agents lose more than just clicks:
- Repeat Business – That client you helped before is now talking to a stranger.
- Referrals – If Zillow is top of mind, you’re not.
- Time & Money – You end up spending on new leads instead of nurturing the ones you already had.
How to Beat Zillow at Its Own Game
You don’t need billions of dollars in advertising to win your clients back—you just need to stay present where and when it matters. For homeowners, agents absolutely need to be in front of their past clients when new listings come on the market in their respective neighborhoods, and when those homes are sold. It’s really tough to compete with Zillow using your monthly newsletter or a recipe of the month.
Here’s how iFoundAgent helps:
- Neighborhood Market Updates – Keep homeowners hooked with automated updates about listings and sales in their neighborhood—direct from your website, not a portal.
- Instant Property Alerts?- When a new listing hits the MLS, your clients get it right away via text and/or email. No delay, no portal in the middle.
- All-in-One Website + CRM?- Everything is tied together, so you’re not juggling three different systems to stay in touch.
- Personalized Branding?- Your clients don’t see “Zillow.” They see you.
The Bottom Line
Clients don’t leave you because they don’t like you. They leave because Zillow showed up first.
But that doesn’t have to be the story anymore. See how iFoundAgent keeps you top of mind—always.
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