Our Story – What We’ve Learned and Where We Are Now in 2022

This page has been updated as of 3/15/2023.

Proven Process

After being in business as iFoundAgent since 2010, working with thousands of agents and looking at all the real estate technology platforms and strategies, beginning in January 2015, we began teaching our agents a process that had them use their website similarly to how they use the MLS. Specifically, we taught agents how to set up home searches for their buyer and homeowner contacts using their website and to send these searches to their respective contacts on a monthly recurring basis utilizing a 3rd party CRM.

Our agent customers loved this idea, and we had a lot of our agents adopt this strategy.

The Feedback

As we rolled along for a year or so, we got a steady stream of feedback from our agents, and our agents got feedback from their contacts. The feedback was both good and “bad” – all being helpful.

The good feedback was that their contacts were clicking on the links that were emailed to them. We also got positive feedback that their homeowner contacts liked being kept up to date with what was happening locally around their homes versus getting newsletters and other irrelevant bits of information that they were getting from various agent marketing systems.

The “bad”, but very useful feedback was four-fold. 1. Agents were still finding that their homeowner contacts were going to Zillow to look at listings for new listings that popped up around their homes during the time between when the monthly emails were sent. 2. That some of these homeowners that went to Zillow found other agents to work with for their real estate needs, much to the chagrin of the agent who sold them their house. 3. Agents weren’t getting sufficient notifications indicating that their customers were reading their emails, visiting their website or that they were able to effectively see what their contacts were looking at/doing on their website. 4. Agents didn’t like having to manage 2 different systems given how our system was reliant on the agent having to use a 3rd party CRM system to send out the emails and view read emails and website activity etc.

All of this feedback told us we were on the right track with how we were thinking that agents could use their website to stay in touch with their contacts – especially their homeowner contacts.

A New System – Hooray!

With this feedback in hand, we went work on building a new website-IDX-contact management system that included:

– self-contained recurring email capabilities,
– instant listing updates that went out as soon as new listings and sold listings hit the MLS,
– vastly upgraded activity notifications for agents respective to what their contacts were clicking on and emails being read
– an upgraded version of our already popular and easy-to-use IDX.
– better newer website designs

It took us about a year to develop and launch our new system which we did in the fall of 2017. We’ve been going strong with our customers ever since.

The Technical Benefits

Employing this process drives your prospective leads and past clients back to your website where they belong to get their real estate information versus going to Zillow or some competitor’s website. Additionally, this process gets your website found in Google and easily linked to your social media accounts, greatly enhancing your online presence and marketing efforts.

The Practical Benefits

At a minimum, your clients will love what you send them. You’ll love seeing your clients visit your website and read your listings-based emails. You’ll also love that your contacts won’t go to Zillow nearly as much as they used to – which means fewer missed sales opportunities for you. You’ll also love knowing that you are providing high-value information for your people.

Comparing Legacy to New

Below you’ll see a list of features of our legacy system and our new system so you can compare the differences.

 Legacy System

•  Clean Design
•  No iFrames or Subdomains
•  Map Search
•  Create any search you can create on MLS
•  What’s My Payment
•  Search by Budget
•  Several Registration Settings you control
•  Featured Properties
•  Featured Community and Lifestyle Search Categories
•  Recurring email campaigns that required a 3rd Party CRM Integration
•  Username and Password Registration Process
•  Search Nearby from any Mobile Device
•  Responsive Design
•  Highly SEO/Google Friendly
•  No more coming soon!

Current System

•  Clean Design and Simple to Use
•  Flexible Responsive Design
•  No iFrames or Subdomains to display listings
•  Intuitive Draw Map Search
•  Proven Lead Capture
•  Highly SEO/Google Friendly
•  Home Value Tool Included
•  Featured Properties
•  Featured Communities
• Text-Based searches
•  Save Multiple Searches, Modify Searches
•  Save Multiple Properties
•  Built for Mobile – looks great on any device
•  Facebook Integration
•  Syndicate to Social Media
•  Easy Access Admin
•  Use With Your Phone!
•  Auto Responders
•  Auto Property Alerts
•  Import your contacts
•  Simple all-in-one Campaign Builder
•  Recurring Homeowner and Homebuyer Drip Emails
•  New Lead Notifications
• Text Notifications of website visits
• Email notifications of website visits
•  View Contact Website and Read email Activity in Website Admin
•  Starter Campaigns Provided – Birthday, holiday, etc.
•  Search by Budget
•  One-Click account confirmation
• Manage directly from your Mobile Phone
•  Syndicate to Social Media
•  Content-Based Drip Campaigns
• Task-oriented Text notifications
• Email Sent, Real, and Clicked stats
•  Coming soon – Much More!

Now what? Schedule a Demo