IFoundAgent is a website design, hosting, IDX/CRM marketing platform specifically designed for real estate agents.
We believe that the Internet has altered the way consumers learn about and shop for real estate. Years ago, real estate agents reached their target audience through postcards, magazines, flyers, door to door, cold calls, trade shows, TV, Radio and other outbound marketing methods. Today, the overwhelming majority of consumers (98%) start their home buying experience on the Internet, using search engines like Google, Yahoo, Bing and social media tools like facebook, twitter and YouTube thus if you can’t be found online you are missing out on a large number of potential clients.
We believe that consumers use these tools online to find homes they like and then they contact the first real estate agent in line who is connected to the listing they found. Most consumers don’t care about designations when it comes to picking a real estate agent – they care about who is in front of them when they locate the home they want. In many cases, the same applies for mortgage loan officers and even title companies. Yes, consumers look for title companies for certain transactions.
With the advent of WordPress and the ability to uniquely and smartly display property listings on a real estate website in ways just like – Trulia, Zillow, Zurple, Homes and other big real estate websites do (Indexable IDX) – we believe that there has never been a time like the present for a single real estate agent website to successfully compete for those same buyers and seller online. In using WordPress and our IDX, our customers have a level playing field.
We use, implement, and teach Inbound Marketing or HUB Marketing principles and tools like Search Engine Marketing, Search Engine Optimization, Blogs, Social Media, PPC campaigns, Videos in Youtube, etc. to our clients to get them “found” online by their ideal real estate prospects.
We also offer a full range of web development and web design services and use them to bring your customers to you. Our packages start with the basic site (which for most agents, loan officers and title reps is all you’ll ever need) at $847 (setup) and a monthly IDX/Hosting/Training/Support fee. Additional pricing is available upon request.
What can we do for your real estate, mortgage or title business?
Dale graduated from UC Davis with a degree in Environmental Planning and a masters degree in Urban and Regional Planning from the University of New Orleans.
He has been in the mortgage/real estate industries since 1996. His first transaction was a self-employed buyer going through Chapter 13 bankruptcy buying a home in rural PA. He has owned two different mortgage brokerages and focused on website technology, search engine optimization and purchase transactions his whole mortgage career.
In 2007, during the height of the real estate crash in Phoenix, Dale started a real estate website technology company with two other business partners – a seasoned real estate agent and a seasoned title rep. Dale’s specialty is Search Engine Optimization (SEO), content writing and IDX technology.
After building real estate WordPress websites for several years and installing quite a few IDX products Dale orchestrated building iFoundAgent’s own IDX that is specially designed for WordPress. “Other IDX products just weren’t sufficient for really tailoring the SEO aspects of property details pages and search results pages, so we built our own” reports Dale. iFoundAgent’s IDX launched in Nov 2011 when they were approved by their first MLS – the Arizona MLS which primarily covers the Phoenix Metro area.
Dale is very comfortable training as he first started teaching the basics of the mortgage business and rules and regulations to mortgage brokers and loan officers in the late 1990’s. Dale now teaches his clients the in’s and out’s of using WordPress, SEO, IDX and marketing strategies to give them a chance to compete online. Dale says “I teach to keep my clients out of trouble – there’s a lot of bad information out there taught by people who don’t actually and successfully use in practice what they teach.”
Dave started his real estate career back in 1988 while still in college (Dave is a graduate of the University of Arizona – business and real estate). He has over 18 years experience in both Real Estate and Lending. Over the past 7 years he has worked as a website developer as well as search engine optimization in the real estate space. Dave is currently finishing a web development degree.
Dave’s expertise includes WordPress, Photoshop, HTML, CSS, Video Marketing, Video Development, Final Cut, and a bunch of other Geek Stuff.