iFoundAgent is a real marketing platform specifically designed for keeping real estate agents in touch with their contacts in impactful and powerful ways.
For years, real estate agents have been using their local online MLS system to send listings to their clients through a “portal”. iFoundAgent enables it’s customers to keep up with this practice by using the agent’s website as the portal instead of the MLS.
This shift away from using the MLS to the agents’ website allows our agent customers to:
- rest easy with the peace of mind knowing that their system is working as it should,
- keep prospects from using competitor websites like Zillow and Redfin,
- build their brand with their prospects and contacts
- stay connected with their contacts with seamless automation and activity notices
- improve their ranking in Google, and
- fortify their referral opportunities and future book of business.
We don’t ask our agents to learn new things, we don’t offer tricks or shiny objects – we only ask our agents to bring their contacts. In return, we promise to keep bringing ’em back.
Of course, there’s a little more to the story, for that we’ll need to talk.
Dale graduated from UC Davis with a degree in Environmental Planning and a master’s degree in Urban and Regional Planning from the University of New Orleans. Dale is also a veteran of the US Navy where he was an ELT – Engineering Lab Technician and a Health Physics Technician. ELT is a fancy anacronym for nuclear chemistry tech. No, he doesn’t glow.
After getting out of grad school in 1996, Dale started in the mortgage/real estate industries when he joined his family’s mortgage company in Central PA. His first transaction was a self-employed buyer going through Chapter 13 bankruptcy buying a home in rural PA. Dale fell in love with financing as he quickly learned every deal was a puzzle and every deal made a dream come true for the home buyers he worked with.
In 2007, during the height of the real estate crash in Phoenix, Dale realized that he wanted to expand beyond helping home buyers with their financing to generating finance and real estate leads online.
This journey encompassed a few years of freelance jobs in Search Engine Optimization (SEO), content writing (4000’ish blog posts), and building websites that ultimately led Dale to team up with a couple of experienced real estate industry professionals to start a real estate website technology company called iFoundAgent.
After building real estate WordPress websites for several years and installing quite a few IDX products Dale orchestrated building iFoundAgent’s own IDX which is specifically designed for getting an agent’s website found in Google and keeping an agent connected to their contacts and prospects.
“Through our experiences in working with the different IDX products on the market back in our early days as a company, we weren’t sufficiently happy with the results that we were getting for our clients for really tailoring the SEO aspects of property details pages and search results pages, so we built our own IDX” reports Dale. iFoundAgent’s IDX launched in Nov 2011 when they were approved by their first MLS – the Arizona MLS which primarily covers the Phoenix Metro area.
Dale is very comfortable training as he first started teaching the basics of the mortgage business and rules and regulations to mortgage brokers and loan officers in the late 1990’s. Dale now teaches his clients the in’s and out’s of using WordPress, SEO, IDX and marketing strategies to give them a chance to compete online. Dale says “I teach to keep my clients out of trouble – there’s a lot of bad information out there taught by people who don’t actually and successfully use in practice what they teach.”
Dave started his real estate career back in 1988 while still in college. Dave is a graduate of the University of Arizona – business and real estate. Since 1988, Dave has worked in real estate as a licensed agent, in financing as a licensed loan officer, in debt management as a counselor, and went to school for web development. Beyond sales and marketing, Dave is responsible for the company’s business development.
Dave’s expertise includes WordPress, Photoshop, HTML, CSS, Video Marketing, Video Development, Final Cut, and a bunch of other Geek Stuff.