iFoundAgent is a real marketing platform specifically designed for keeping real estate agents in touch with their contacts in an impactful and powerful way.
For years, real estate agents have been using their local online MLS system to send listings to their clients through a “portal”. iFoundAgent takes this practice to a whole new level for agents and their contacts by using the agent’s website as the portal for the contacts to view the listings they want from their agent. This shift away from using the MLS and their website, we position our agent customers as a valuable and trusted resource for the contacts in their database.
We don’t ask our agents to learn new things, we don’t offer tricks or shiny objects – we only ask our agents to bring their contacts. In return, we promise to keep bringing ’em back.
Of course, there’s a little more to the story, for that we’ll need to talk.
Dale graduated from UC Davis with a degree in Environmental Planning and a master’s degree in Urban and Regional Planning from the University of New Orleans. Dale is also a veteran of the US Navy where he was an ELT – Engineering Lab Technician and a Health Physics Technician. ELT is a fancy anacronym for nuclear chemistry tech. No, he doesn’t glow.
After getting out of grad school in 1996, Dale started in the mortgage/real estate industries when he joined his family’s mortgage company in Central PA. His first transaction was a self-employed buyer going through Chapter 13 bankruptcy buying a home in rural PA. Dale fell in love with financing as he quickly learned every deal was a puzzle and every deal made a dream come true for the home buyers he worked with.
In 2007, during the height of the real estate crash in Phoenix, Dale began to realize that he wanted to expand his ability to help folks beyond the home buyers and agents he worked with. It is this realization that planted the seed for iFoundAgent. A few years of freelance jobs in Search Engine Optimization (SEO), content writing, and building websites led Dale to start a real estate website technology company with two other business partners – a seasoned real estate agent and a seasoned title rep – in 2010.
After building real estate WordPress websites for several years and installing quite a few IDX products Dale orchestrated building iFoundAgent’s own IDX that is specially designed for WordPress. “Other IDX products just weren’t sufficient for really tailoring the SEO aspects of property details pages and search results pages, so we built our own” reports Dale. iFoundAgent’s IDX launched in Nov 2011 when they were approved by their first MLS – the Arizona MLS which primarily covers the Phoenix Metro area.
Dale is very comfortable training as he first started teaching the basics of the mortgage business and rules and regulations to mortgage brokers and loan officers in the late 1990’s. Dale now teaches his clients the in’s and out’s of using WordPress, SEO, IDX and marketing strategies to give them a chance to compete online. Dale says “I teach to keep my clients out of trouble – there’s a lot of bad information out there taught by people who don’t actually and successfully use in practice what they teach.”
Dave started his real estate career back in 1988 while still in college (Dave is a graduate of the University of Arizona – business and real estate). He has over 18 years experience in both Real Estate and Lending. Over the past 7 years he has worked as a website developer as well as search engine optimization in the real estate space.
Dave’s expertise includes WordPress, Photoshop, HTML, CSS, Video Marketing, Video Development, Final Cut, and a bunch of other Geek Stuff.