Homeowner Neighborhood Campaigns Matter to Your People and to the Longevity and Profitability of your Business – Our 30-Day 2022 Holiday Challenge
To address this statement, consider the following…
What typically happens on Fridays in real estate? That’s right – homes hit the market – listing signs go up in neighborhoods everywhere. As an agent, listing signs go up around the homes of your past clients and the people you know who are homeowners – “your people’s homes.” How you look at these previous few sentences and what you do about them can make a huge difference to the longevity and profitability of your real estate business and to the relationships you have with your people.
Here’s the scenario – come this Friday and subsequent Fridays (and realistically all other days of the year), your people will leave their homes and head to wherever they are heading. Some portion of them will see new listing signs in their neighborhoods. Those who see the listing signs will have the thought – “huh, I wonder what they are selling for.” This information helps inform the homeowner of the value of their home.
Most of your people will be curious, and some will have a real estate reason to know – job change, up-size, down-size, family/friend who wants to live in the neighborhood, etc. Just about all of your people will probably go to Zillow (or Realtor.com or Redfin.com to find out what they want to know – the price, the specs, etc. The tragedy is that they probably won’t be calling you saying, “hi <insert your name>, can you tell me what the house across the street from mine that just went on the market is going for?” Sadly, most agents don’t get these calls, and Zillow and your competitors are better for it.
According to NAR, approximately 85% of all agents don’t stay in touch or don’t stay in touch with anything meaningful.
If you were using your iFoundAgent system how it’s designed and not just as “an independent website,” you would be in the 15% of all agents who stay in touch in a meaningful way. If you were doing what we teach you or do for you, your people would get the house spec information that they want from you. They wouldn’t need to go to Zillow or any other place, and your business will be better for it.
Isn’t it time, if you haven’t already, to stop thinking about your iFoundAgent website as “just a website” and to start using it for how it’s designed – to automate your marketing and to simplify your life while staying in touch with the people who trust you the most in giving them perhaps the most important information you can give them?
We got a challenge for you – The 30 Campaigns in 30 Days Challenge. We know it’s the holidays – why not give yourself and your business a gift this year and finally finally finally get your database figured out, get your contacts into your iFoundAgent system, and start at least 30 of them on their respective monthly neighborhood update drip campaigns with instant listing alerts. If you don’t have our system, go here to schedule a demo and talk to one of your marketing specialists. Schedule iFoundAgent Demo
Follow the steps below to accept our challenge.
Step 1. Clean up your database – start with some – 30. You need their first name, last name, email address, mobile number, street address, city, state, and zip – per contact. Make couples with 2 email addresses 2 different contacts. Put into a Google Sheet, Mac Numbers file, or an Excel Spreadsheet and save/export to a CSV file. Or enter each contact one at a time. Contact our support department and let us know you have a file to import and we can talk to you about that. Contact Support Here
Step 2. Get trained in how to set up the admin of your site for campaigns by coming to class or watching this video: Admin Setup
Step 3. Start a campaign for yourself – learn how by coming to class or watching this video: Setup Campaign
Step 4. Repeat Step 3 with the 30 contacts you entered in Step 1.
Step 5. If you get stuck, come to training: Training Schedule
If you accept the 30-day challenge – let us know: