You may recall a previous blog post of ours that we published back on April 26, 2018, called “All of our New Sites are Secure and Google is Noticing.” In a nutshell, Google has been pushing for a more secure web and began it’s quest for ALL website owners to make the switch for a safer web experience.
Google stated that “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure.” Well, that time has now come!
What does this mean for you?
For those of you whose sites have recently been launched, you’re good to go. For our clients that are operating on our old IDX or with an older (unsecure) site, your visitors will now be “greeted” with a notification from within their Chrome Browser to let them know that they are visiting a site that is not secure.
If this label isn’t scary enough for visitors to your web page, then just click on the NOT SECURE label in your address bar, and you’ll see a more alarming message.
If your site is not secure, understand that this will now be shown on ALL pages of your website. ALL of the time.
As the most popular web browser in the world, with approximately 60% market share, it’s important to pay attention to how your website loads in Google Chrome. Other browsers, such as Firefox, also show indicators that a website is not fully secure.
What should you do?
If your site is currently NOT secure, your visitors are going to know and likely won’t hang around long enough to be engaged in your content. It’s time to consider upgrading.