As a real estate agent, having a real estate website is important. But many agents don’t realize how much of an impact their website can have on their business. Besides your website helping you generate leads, close more sales, and build your brand, it, without a doubt, can help validate you as an agent. In this blog post, we will discuss the importance of having a real estate website and give tips on what it can do to help you succeed!
Having a real estate website is key to success if you’re an experienced agent or just getting started in the business. Here are six reasons why:
Consumers Can Find You and Validate You
If you hand your business card to someone, you don’t know, one of the first things they are most likely to do is to look you up in Google. If you don’t have a website, or they can’t find you when they search for you – guess where your business card goes – yep – the trash can, and they move on. If the consumer finds you and/or your website, there’s a good chance they’ll do business with you. Just this possibility is the number one reason to have a website. Validation! Imagine being validated once for a home buying or listing transaction that’s a $500,000 home. That’s a pretty good payday for just having a website with your name on it. Many real estate agents grumble about paying for a website that “doesn’t do anything.” Well, is it not doing anything when it can provide validation at any time – without you knowing?
A Real Estate Website Can Help You Generate Leads
Many people start their home search online, so it’s important to have a website that allows potential buyers and sellers to search for homes and contact you easily. A website can help you generate leads from other sources, such as pay-per-click Google ads, Facebook ads, online directories, and social media.
Real Estate Websites Can Help You Close More Sales
A well-designed website can help you close more home sales transactions by helping potential home buyers and sellers learn about you and why to use you. They should also be able to find your listings quickly, easily determine your local farming areas, locate your past sales, and contact you. Your website should include content that helps visitors better understand the home-selling and home-buying processes. You also want to give them ways to contact you and even schedule an appointment with you using features like Calendly. To help you with home sellers, providing an online listing presentation is a good idea. Other features would be registration forms triggered by visitor activity and online forms.
A Website Can Help You Build Your Brand
Your real estate website is a great place to build your brand and establish yourself as an expert in your field and local market. You can show potential clients what makes you unique by including blog posts, photos, and videos on your website. The biography you write about yourself should tell the reader what you bring to your customers that make them want to hire you. Telling a consumer that you are “passionate about real estate” is an expected trait, not something special. Think about what makes you different and good for them.
A Website Can Help You Stay Organized and Top of Mind
The best real estate websites have an integrated CRM that can help you stay organized with your contacts and drive them to your website by sending listing searches directly to them. With the CRM, you can rest assured that you are staying top of mind and doing the necessary follow-up with your contacts by automatically sending searches daily, weekly, and/or monthly, as well as new and sold listing alerts as these properties hit the MLS to keep you top of mind when your contacts need you most.
A Website Can Help You Save Time
A real estate website can save you time by automating tasks like sending listing updates, lead capture, and contact management. A good real estate website should also allow you to track your leads to see what they are looking at and send you activity notices as the activity happens.
Creating and having a real estate website is the top way to invest in your business. By taking the time to create a website that meets your needs, you’ll be able to reap the benefits for years to come.