Real estate agents always look for ways to get and retain more leads and business. Here are 5 marketing strategies that can help.
Real Estate Website That’s Mobile-Friendly and Easy to Navigate
Real estate websites are super important for real estate agents. The number one reason is for validation – consumers will look you up when they get referred to you or if you give them your card. If you don’t have a website, to many consumers, you aren’t really in the business. Your website must look good and perform well on mobile devices. Nearly 80% of all website visits are done from mobile devices, with nearly 100% of all millennials looking for real estate from their phones. A good mobile responsive real estate website will act just like a mobile app.
Blog About Your Farming Area
Blogging is a great way to attract new visitors to your real estate website. It’s also a way to keep Google interested in your website, so when people search for you or areas where they want to live that correspond to your farming areas, they’ll be able to find you. Write about topics that interest your target audiences, such as home-buying tips, local market trends, local business reviews, or relevant real estate news related to your farming area. All this blogging activity will help you establish yourself as a local expert. iFoundAgent has an automated blogging service that helps you post blogs in your farming area that also publishes different self-updating lifestyle IDX searches. This lets visitors search for homes and keeps the content on those blog posts fresh – perfect for Google.
Use social media to market your real estate business
Social media is a powerful tool that can be used to reach new prospects and customers. Make sure you have a strong presence on at least one or two social media platforms, such as Twitter, Facebook, or LinkedIn. And don’t forget to post regularly and interact with your followers. One thing you must do is link your social media accounts to your website. This will help drive people from your social media accounts to your website. This will also help your website in Google results. The flow is to write a blog post on your website, then go to your social media accounts and provide a snippet of that blog post with a link to your website where the visitor can read the full blog (article).
Have a Way to Drive Your Contacts to Your Website
Most real estate agent websites don’t do much to help agents with their business. In fact, most agents view their website as a financial liability versus a tool to help them in their business. A good CRM (contact relationship management) system should incorporate content and links from an agent’s website so that the recipient of the marketing materials is driven to the agent’s website to get the full story. With iFoundAgent, we use listings to drive contacts to the website versus what most CRMs use, which is boring, stale non-relevant content that most real estate consumers don’t pay much attention to.
Optimize your real estate website for search engines
Make sure your real estate website is optimized for search engines, so potential customers can easily find you when they search online. Use relevant keywords on your website and blog posts, and make sure your site is easy to navigate. Relevant keywords should reflect your farming area and real estate terminology relevant to the types of customers you want.
Rather than throwing your hands up and losing out on the opportunities that online marketing presents, simplify your approach by starting with a strong marketing foundation that includes these five key elements – having a website and using that website in your business.