Real Estate Farming has two components – Manual Farming and Virtual Farming.
Manual Farming methods include things like cold calling, postcards, flyers, door knockers, calendars, open houses, and other “old school” (and valid) ways to get the world to know you are a real estate agent and that they should use you.
Virtual Farming has the same goals as manual farming. However, the virtual farming methodology uses online technology to spread the word about you and keep you top-of-mind with potential buyers and home sellers until they are ready to use you. Agents typically virtually farm their own contacts and/or geographic areas/neighborhoods where they want to be known/seen as the local real estate expert.
iFoundAgent is a highly effective virtual farming tool for agents’ contacts, geographic areas, and neighborhoods.
The iFoundAgent marketing system uses automated recurring and instant communication from a CRM, MLS listings, and an agent’s website to nurture buyers and stay in touch with homeowners over time.
Agents who work with iFoundAgent often think of their website as their own private version of their MLS. Instead of using the MLS for searches to customers (buyers and homeowners), agents send searches (listings) using their websites. This keeps agents’ contacts from relying on Zillow and other sources for their real estate needs – especially in the world of homeowners when they see new listing signs in their neighborhoods.
Many agents we’ve spoken to over the years report that they’d rather their customers use their website than the MLS or Zillow. iFoundAgent keeps your contacts on your website, not Zillow. That’s our tagline.
A nice side benefit is that iFoundAgent is an excellent complement to manual farming and can help curb the expenses of manual farming by dramatically improving efficiency, among other things.
Schedule a demo to see if iFoundAgent is right for you. We know we’re not right for everyone! We’re best for agents who want to up their game, stay in touch with their database, and farm for additional business.