Gary Keller and Brad Inman Discuss Agent-Owned Software at Inman Connect in San Francisco

Gary Keller, co-founder of Keller Williams took the stage last Wednesday (July 18, 2018) and an interesting debate ensued between Gary and Inman founder Brad Inman.

What part of this conversation struck a chord with us at iFoundAgent? While companies like Redfin, Zillow, Trulia, Opendoor and Offerpad are helpful, why don’t the majority of agents own their OWN software?

When Keller stated that technology is “an absolute imperative for our industry,” our ears perked right up – we agree! As agents, isn’t it important to own your software and take control of your “brand” out there on the World Wide Web?

iFoundAgent’s integrated all-in-one marketing website/IDX/CRM platform provides agents with their OWN technology so they can get THEIR name out there and drive traffic to THEIR website (not Redfin, Zillow, Trulia, Opendoor or Offerpad).

Don’t you want your clients to think of YOU as their “go-to” for all information when buying or selling a home?

In addition, because our all-in-one-marketing websites include a BUILT-IN CRM, agents can ALSO easily provide their potential, existing and past clients with the ability to set-up and save property searches AND allow for the agents to maintain contact with those clients via email campaigns using software that virtually does the work for them.