Tremendous flexibility for adding numerous calls to action opportunities as well as lead capture forms. Site comes with built in registration feature that can be shut off if you don’t want to use it.

You can target your niche markets with our integrated customized GetFoundIDX to narrow down to subdivisions, latest listings, homes with pools, number of bedrooms, homes located near schools etc.

Available Colors: Blue, Red, Gray and Silver

When the question was asked there was a general mumble in the room and as I scanned around I could see a lot of frowns. I had a sense that everyone there was waiting for me to quote some approximate number or say something related to what they thought I was there to sell them not unlike the many folks they’ve sat and listened only to get to the sales punch line. I had to stop for a second and think about how to really answer this question.

First, I explained -

With the changes that Google and the other search engines make to their ranking criteria we have stopped doing any SEO for hire programs for our clients. While there was a time before the great Panda and Penquin updates by Google in 2011 and 2012 doing some backlinking SEO actually provided some good with some effort if you used the right tools. In general, these types of programs were low cost and provided decent results.

However, in our experience, unless you are a big company with a lot of money to spend, doing any amount of SEO for hire isn’t really worth you money unless it’s spent optimizing your own site.

Next, I explained -

The thing that they were ultimately seeking is more leads. When I said that just about every head in the room nodded and I began to see some smiles. At this point, I said – a good SEO company, or web technology company such as IFoundAgent should only go so far as to say they are going to get traffic to your site. However, you (they) as the website owner heard something different – you heard “more leads.”

Then, I asked -

Think about it, when the conversation about “more traffic” comes up, isn’t it true that you immediately hear is “more leads?”

This difference between what’s said – “more traffic” and what you hear, or want: “more leads” is where more dissapointment and arguments happen when it comes to web technology/SEO companies and their clients. You as the website owner pay for “more traffic” with SEO and while you may get more traffic you don’t get “more leads” which makes you mad and distrusting of web technology/SEO companies.

With this said, then I asked -

Whose responsibility is it to turn traffic into leads?

Turning traffic into leads is called conversion and mostly conversion falls on the shoulders of the website owner. Now, there are things that the web design company can do to help traffic convert to leads like calls to action. You can also hire a conversion consultant to help optimize your site for conversion. But beyond the graphics and lead capture forms, in the end, conversion is associated with the content that resides on your website. Content being written text, video, podcasts, pictures to name a few.

As a website owner, you have to understand that visitors coming to your site want/need content to engage in to get them to convert into a lead. Without useful compelling content “more traffic” will not mean “more leads” rather – more frustration on your part.

In the end, the folks who attended this class left learning about the 5-6 key tips to optimizing their website and that all 5-6 tips were possible to easily implement and control if their website was built using WordPress.

If you would like more information on how IFoundAgent can help your real estate website get found please complete the following form.

1. Click on the image in the page or post editor

2. Click the red No sign on the right that appears

Excerpts are option and where they are displayed depends on the theme you are using. For example, some themes may display the excerpt on your homepage, RSS feed, or your archives page.

Approve/Unapprove

Clicking the action link Approve publishes the comment to your blog and changes the link to Unapprove. Whereas clicking the Unapprove link removes the comment from your blog and puts the comment back in the moderation queue.

Reply

Clicking the action link Reply drops down a quick text box on the same page to allow you to reply to a
comment right from the Edit Comment screen. This means you can reply here rather than directly on your blog.

Quick Edit

Clicking the action link Quick Edit accomplishes the same as the Edit link except instead of taking you to a new Edit
Comment page, it drops down a quick edit text box. Benefit is you can do a fast edit on the same page.

Edit

Clicking the action link Edit opens the comment into full edit mode where you can edit content in any box. For example,
remove a student’s surname, fix a blog URL or hyperlink, provide students help with spelling or grammatical areas.

Once finished editing click Update Comment.

Spam

Clicking the action link Spam removes the comment from your blog and places it in your spam folder. You can delete all spam using the Delete all spam when you are looking at your spam comments.

Trash

Clicking the action link Trash removes the comment from your blog and places it in the trash.

You have separate trash folders for posts, pages, comments, and uploads.

This feature is designed to make it hard to delete a post, page, or upload from your site by accident.  Items within your trash folders are permanently deleted within 30 days of being sent to Trash.

You can send a post to trash in the Posts > Edit page by clicking on the Trash action link menu under the post title.

Creating a lists is as simple as:

1. Pressing either the ordered or unordered list button in the WordPress editor
2. Typing in the individual list items
3. Pressing the respective ordered or unordered list button once again
4. Previewing the changes to be sure the lists look how you want them to

1. Hovering your mouse over the image you’d like to edit.

2. Clicking on Edit icon that shows over the image.

3.  Editing the information you’d like to change such as Image alignment, changing image size, Title, Alternate Text and Caption.

4.  Clicking the Update button.

To access the image editor go to Media > Library in your dashboard and click on the name of an image you want to edit.  Now just click on the Edit Image link to reveal the advanced editing options.

Creating a heading is as simple as:

1. Highlighting the text you want to change into a heading
2. Selecting the Heading Style you want to apply from Style drop-down menu in the Advanced formatting toolbar (for most themes your best option is heading 3)
3. Previewing your post to make sure that headings you’ve used has broken your post into manageable chunks